Welcome to Britain
Welcome to Britain
Discover inventive new experiences and captivating stories in 2024, brought together with a dose of British flair. From exploring film settings and pioneering cultural spaces to countryside trails and relaxing wellness retreats, it’s all happening on our shores and you’re invited!
Join immersive exhibitions as the National Gallery celebrates a landmark anniversary or get a taste for chocolate as Birmingham’s Cadbury World also marks its 200th birthday. Venture off the beaten track for new coastal adventures, exploring new trails and walking routes, or take in sporting action as the world’s best compete in everything from athletics to the Premier League.
Whether it’s getting a feel for our vibrant cultural cities, embarking on a coastal adventure, or discovering locations made famous by film and TV, it’s time to experience Britain differently.
Explore differently
How to see Britain differently in 2025
There are celebrations galore in Britain in 2025 – and you’re invited!
Britain’s winter experiences
Britain is dressed to impress this festive season, and there’s no better place to create magical memories with loved ones.
Best exhibitions and theatre shows
Britain’s cultural offering has plenty to capture the imagination. Here’s what not to miss in 2025.
Christmas markets in Britain
Follow twinkling lights and dive into festive cheer at Britain’s Christmas markets.
VisitBritain - The official tourism website of Great Britain
Providing you with inspirational activities and experiences, from those in the know.
Your guidance and information about travelling to Great Britain and Northern Ireland.
Helping the travel industry showcase the best of Britain.
Cultural hotspots
Discover annual events
Celebrate in Britain
Find out what’s happening across the nations with our round-up of annual events.
Planning a trip? We're here to help
Your trip to England is just around the corner
Discover the land of Big Ben, Banksy and bangers and mash. From its bustling cities to its blooming beautiful gardens, it doesn’t disappoint.
Discover Great Britain’s northern reaches
Imagine a country where ancient castles guard mysterious lochs and emerald glens, and where the local spirit is as warm as the welcome.
Discover a land of adventure and mythical creatures
Delve into a world of dragons, renowned choirs, championship rugby, and some of the most spellbinding scenery Britain has to offer.
Your trip to Northern Ireland has never looked more magical
Get swept up in a world of ancient myths and modern-day legends, from the Giant’s Causeway and Game of Thrones to the vibrant buzz of Belfast.